Despite widespread boycott, Ivanka Trump’s brand claims sales are booming
The ‘Ivanka Trump Collection’ shop in the lobby at Trump Tower
Kellyanne Conway might have a promising career in infomercials should she ever leave politics.
The Ivanka Trump brand claims sales of the first daughter’s products have soared since early February, despite a widespread consumer boycott movement and pullback from several retailers.
As it happens, that’s around the same time the White House aide turned a Fox & Friends interview into a bizarre sales pitch for the line in what officials say was a clear breach of ethics.
Conway’s plug also came the day after the president put the brand front and center in the news cycle with an angry Twitter outburst at Nordstrom.
Newly installed brand president Abigail Klem revealed the spike in a Refinery 29 profile this week. Klem, a registered Democrat, took over the company in January when its namesake owner left to take an informal role in the White House.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” Klem says. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
As a private company, the brand doesn’t report sales figures, and Klem wouldn’t disclose any to the site.
But data from at least one big shopping site does seem to substantiate the claim. Fashion search engine Lyst said the brand shot from its 550th most popular in January to its 11th in February with a 346-percent boost in sales.
Coincidentally or not, two pieces of Ivanka jewelry quietly reappeared on the Neiman Marcus website the day after Klem’s comments were published.
The upscale department store had previously said it would drop the brand because of poor sales. Several other retailers took similar steps as consumers lashed out at stores carrying Trump-related items.
Shannon Coulter, who runs the influential boycott campaign #GrabYourWallet, re-added Niemen Marcus to the list of targeted stores on Thursday.